So, you have a website and you post a lot of content in it. But have you ever given a deep thought about the type of content that goes into your website and how does it impacts the overall ranking of your business on the web? Do you think that getting a decent response from your audience means you are doing your best? This is absolutely wrong! You’d be surprised to know with right content optimization you can make your website reach 100 times the audience than before.
So the first and foremost step to optimize your website is to edit it. Get rid of the bugs and broken links to improve your website’s functionality. In this post, we’ll talk about these points in detail to help you understand the importance of each and improve the results from dealership advertising
Focus on The Technical Aspects
First things first, and you cannot ignore the technical aspects of the website. It doesn’t matter how much content you put on your website on a daily basis. What matters is that how efficiently you are handling the technicalities of your website, so the content is able to deliver the potential results. As and when you update new things, there’s always a chance that old things get misplaced and moved around creating some unknown bugs and errors. Once you update new things, browse through the website and check the links as if you are a customer. If this looks like a tedious job, then using applications like Screaming Frog can help you find the mess easily. This app will alert you as and when you have errors – including redirection and URL errors.
Push the Good Stuff, and Omit The Bad One
When was the last time you checked the old content posted on the blog over the past year or a few months? If it’s been long that you have monitored your site, then you need to sit down patiently and pick out content that isn’t doing any good for your website. Edit it to suit your customers’ requirements or simply toss it out. Now when you think of writing more for the website, pick out topics that you know will interest yours readers forever. Your aim is to make your content informative and relevant so it reaches the right audience.
Work More On Editorials
There are festivals, awards and many events that you can cover and create editorials. Work out on new stories, strategies and opportunities to deliver exclusive content. Don’t wait for others to update their blog. It’s all about who delivers the best, and the first. Work out on new stuff and make sure your content looks fresh, shiny and exclusively yours. Find editorial calendars and do some research to stay ahead of your competitors in delivering the content.
We don’t mean that you can’t fake at all. Of course, you can create an entity that stands you as market leaders. But make sure you keep all the contact information legitimate. Tools like Moz Local can help you in this matter. Make sure all the information you deliver is correct, otherwise, you’ll look unprofessional and no one will like you contact you for any purpose.
Research, but Don’t Steal!
Look at your competitors’ websites and get a feel of how thing are done at their end. However, do not steal! Improvise on your ideas and come up with innovative features to stay one step ahead of your competitors. Do not steal ideas, designs and especially content from others websites. This will make you look unprofessional and can even result in serious case of plagiarism.
Follow these tips to add value to your dealership advertising strategies. These shall help you improve your website’s rank in a drastic manner.