Search Engine Optimization or SEO has everything to do with the techniques used to improve the ranking of your websites in the various search engines like Google, Bing and Yahoo. SEO techniques that you apply to your website are known as on-page SEO while those applied outside your website are known as off-page SEO.
While both SEO techniques are necessary for good ranking on search engine result pages, on-page SEO is more important because it ensures that you please both your users and the search engines as well. With on-page SEO, you help the search engines to understand better what your website is all about and as a result, you stand a chance of being ranked. Unless you want to bring traffic to a disorganized website, you need to work on on-page SEO before embarking on off-page SEO. The following are 5 top practices for effective on-page SEO:
1. Page content
Quality content has been and still is the heart of SEO. Does your website content have high demand? If yes, is it likable? Any commodity in the market is affected by the law of demand and supply and this is the same with communication. You must have the information that the online community is looking for and present it. So, always produce original, well researched and useful content for your audience.
2. URL structure
Is the information hierarchy of your website reflected in your URL structures? Search engines use the information in your URL to know what the page is all about and to determine its relevancy. With this information, they will understand if the page is important for ranking or not. Your URLs should, therefore, be short and use target keywords together with hyphens to separate characters.
3. Page titles
Usually, page titles are meant to describe what the page is all about. Search engines also look at your page titles and descriptions to understand what information is on your page. The titles and their descriptions should be unique and catchy so that it attracts web searches and clicks. Avoid using titles like ‘index.html’ and instead, use the ones like ‘SEO best practices’.
4. Internal links
Internal links are vital for your on-page SEO because search engines usually follow the links that they find and linking to your other content will make them follow those as well and take them into consideration when ranking your site. So, link back to the category and subcategory pages, home page and older posts whenever you post new ones as long as it is relevant to do so.
5. Site loading speed
When it comes to on-page SEO and rankings, site speed carries a score of 90%. Nobody wants to spend valuable time waiting and so do the search engines. High site speed can be boosted by using premium hosting and CDNs together with compressing your images.
On-page SEO is crucial for high rankings on SERPs, and you should always ensure that your website is optimized to market your business better online.