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6 ways to jump start your dealership marketing online

Are you looking for a way to brush up your online presence with some new online marketing ideas? Well, there are quite a few options available to you whether you are new to the business or an old pro. Here are the current top six tips of different marketing strategies that you can implement right away in your dealership if you have not already. These six should help you start to see some new hits to your business.

Establish and maintain your social media presence. Make sure that you give yourself every opportunity to succeed here. This means that you should put your dealership’s name out there in every channel available to you. Whether you personally prefer to use LinkedIn or Facebook or Twitter – use them all when it comes to your business. You can change and update your social media presence as you start to see where you are most successful.

Have valid and up to date content on your website – this could likely be the most important step in being successful in your online dealership marketing. You want to make sure that you not only have a great website that is well designed, but you want to offer useful resources for the consumer. Perhaps you can provide articles or links to the most recent reviews of specific car models, or have a payment calculator handy when they show interest in a vehicle.

Offer online-only marketing specials – Whether these are offered directly through your website, or perhaps you and your dealer marketing team decide to run a special through social media like Facebook and Twitter. Either way, having a specific promo for online customers will help them feel like they are a customer before they ever enter your dealership.

Respond to customers contacting you through the web promptly – in addition to it just being polite to respond to any emails and inquiries in a timely manner, it is also important that you show your customers that you are on top of your business. How would you feel if you left a voice mail and ten days later you received an automated response? If you use form letters to reply to email inquiries, make sure that you add a personal touch to them as well.

Add tracking to your email campaigns. This will allow you to evaluate the success of different marketing emails that you send, as well as test out different types of follow up responses to interested customers. If you work with a car dealership marketing group then this is likely a service they can provide, as well as break down the results for you so that you can clearly see what is working and what is not.
Utilize SEO marketing to make sure that your website is being found by search engines. This can really pay off over the long term as you continue to build and add to your site, it will also continue to build and add to the number of online visitors that you receive each day