Car dealership marketing is all over the place. You can’t turn on a TV or radio without hearing a commercial about a dealership. You can’t open a newspaper or magazine without seeing a dealership advertising their latest sales. When was the last time you went on the interstate and DIDN’T see a billboard for a dealer marketing their inventory? We even get fliers from dealers in the mail.
Now, how much of that marketing do you think makes a difference to you dealership? How much do you spend a month for all of that advertising? TV and radio time isn’t exactly free and prime real estate in the newspapers isn’t cheap either. How much is too much? At what point does the public get tired of seeing all of that and just tune it all out? Yes, it is good to get the business out there, but at what point do you just stop and say, “Hey, they know about us already!”
The thing is, while all of those marketing avenues are being used, there is another, more subtle way to get your dealership noticed. And, with marketing of this kind, you will only attract the people who are actually interested in buying a car or using one of the services that your dealership might offer. That’s right, targeted marketing.
This is where it all begins. People are tending to count on the internet more and more. This means that they are going online and to the search engines to find what they want. This includes vehicles and vehicle services that dealerships typically offer. So, what will they find when they look for a dealership in your area?
Your website is important because this is where potential customers will get their first impression of your dealership and its online presence. What do you want them to see? What do they need to know? All of this needs to be considered when you are creating the website for your dealership. Now, you can get some designer to make you a website but will it be what you need for your business? Will a random designer have the knowledge to handle car dealership SEO and to maintain it, even when the search engines change their algorithms (which they frequently do)?
Your best bet to get the kind of marketing that you will need in order for it to have a positive effect on your business is to go with Dealership Marketing Gurus. They have the knowledge and experience that it takes to get your dealership site up and running and even to get it a great ranking with the search engines! They will walk you through the design process of the website while analyzing each component to ensure that you get the best possible results. They will handle all of your online marketing needs, from SEO to Pay per Click advertising, they do it all. They even work with Google Analytics to get reports for you. These reports let you know exactly what is and isn’t working with your digital marketing so you know that you are always getting the most from your advertising dollars.