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Should Dealerships Optimize Their Digital Advertising

images-5When it comes to a dealership there is little that is more beneficial and crucial than advertising except perhaps the actual inventory. With that in mind, even the best advertising can go to waste if it is not applied correctly to your particular dealership and the needs of your company. There are a few different ways you can advertise just about any dealership to get the best results possible and knowing a bit about them can make a huge difference when it comes to the selection of your advertising.

In a recent study by Google auto shopper, it was found that the vast majority of shoppers have searched or researched the car they want to buy on the internet at some point before going to a car lot.

A website is the first impression that your customers will have of your dealership. Your site should be well organized, easy to navigate, and contain the necessary information for your customers to make educated decisions. An easily navigable site is going to make searching for options easier for your potential clients increasing the potential for a sale. Your site should feature cars by age, make, model, if they are used or new, and perhaps even those that are on sale or that have a special incentive for buying.

Another important part of any advertising campaign is content that is SEO optimized. SEO, or search engine optimization is a fairly simple concept to master. Optimizing for search engines means adding keywords, key phrases, and search parameters that help your site rank higher in search results. A site that is optimized is going to feature information that is applicable to a wider range of searches therefore increasing the overall search ranking of that site.

It is important to find a service that can optimize your site so that it ranks well in relevant searches. By having a site that has been optimized, you can be assured that your site will show up in searches. With the proper help from a company like Dealership Marketing Gurus you can have a site and a marketing plan that is optimized to your lot.

Pay per click advertising is another tool that can help greatly improve your website traffic. Pay per click works on the principle that sites are paid each time your ad is clicked therefore making it beneficial to host the ad on their site. Each time the ad is clicked by a consumer, the host site or site owner is paid for the click therefore making it worth hosting the ad and allowing it to remain on the site. By having relevant and well placed pay per click ads you can bring new viewers to your site and really amp up the popularity of your site. Pay per click advertising is a tool that with the proper utilization can drive customers to your site and to your lot.

Finding the right marketing company can mean the difference between a successful online presence for your dealership and a presence that is lackluster. Dealership Marketing Gurus can help optimize, design, and run your marketing campaign to get the most customers possible.